Kanz Jewels

Industry: Jewellery

Year: 2019 - Ongoing

Location: Dubai

Client: Arjun Dhanak

About

Established in 1994, Kanz Jewels is a trusted luxury jewelry brand in Dubai, renowned for its exquisite gold and diamond collections. Located in the heart of the Gold Souq, Kanz offers a wide array of timeless and contemporary designs, from elegant everyday pieces to stunning statement sets. The brand is committed to quality and authenticity, providing certified jewelry and a personalized concierge service for custom creations.

Challenge

To transition the brand from a simple informational site to their first e-commerce platform. The initial project in 2019 was technically complex, requiring a custom API connection to a live gold-price database, which we solved by collaborating with a specialized programmer. The recent challenge was to renovate that platform, this time with me leading the digital strategy.

Result

The latest, strategy-driven version is delivering powerful business results, including a clear increase in traffic and sales. The site is building strong SEO authority, allowing the client to reduce their ad spend by capitalizing on organic traffic. This success has proven that the value lies not just in the website, but in the strategy that guides it.