Anneaux Jewelry

Industry: Jewellery

Year: 2023

Location: United States of America

Client: Gina & Faridah

About

Anneaux is a fine jewelry brand co-founded by Faridah and Gina, who bring over 40 years of combined experience to the industry. The company specializes in handcrafted 14k and 18k solid gold pieces, emphasizing ethical practices and the use of recycled gold whenever possible. Their collections are designed to be both luxurious and attainable, offering a range of styles from everyday essentials to statement pieces.

Challenge

To replace an underperforming website that failed to reflect the brand’s values. The project involved mastering Shopify—a new platform for me—to build a sophisticated and user-friendly store that would empower the client to generate sales effectively.

Result

A polished and frictionless e-commerce store that flawlessly showcases their collections. The stable, bug-free platform gave the client the confidence to launch digital advertising campaigns, knowing their investment was supported by a high-performing and reliable website.