Based in Barcelona, Lekkid designs and creates innovative toys that foster creativity in children. Their products, such as “Fantasy Food” and “Magical Lights,” are developed to enhance problem-solving skills and imaginative thinking. Lekkid is also committed to inclusivity, using the ColorADD system to ensure their colorful toys can be enjoyed by colorblind children.
Lekkid
Innovative toy brand from Barcelona
Industry: Toys
Location: Spain
Year(s): 2023
Client: Ramón Bassi
Challenge
To create a vibrant, playful website that could capture the imagination of its young audience while also clearly communicating the toys’ educational benefits to parents. This required first guiding the client through creative uncertainty to define a clear design direction, and then building a unified platform to handle both B2C sales and a separate wholesale portal for B2B clients.
Solution
A vibrant, engaging website that successfully serves both retail and wholesale customers. The new platform centralizes B2B and B2C operations, streamlining order management and simplifying the accounting process for the client.
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