WOU

Industry: Sports & Fitness

Year: 2025

Location: Spain

Client: Myriam Acuña

About

WOU, which stands for “Working On U,” is a fitness brand dedicated to enhancing workout performance and safety. Their flagship product, the WOU Squat Wedge, is a robust metal platform designed to improve squat depth, mobility, and posture while reducing the risk of injury. By elevating the heels, the wedges help users achieve better form and stability, making them a versatile tool for athletes, fitness enthusiasts, and physical therapy.

Challenge

To launch a specialized fitness product, educating a diverse audience (from seasoned athletes to physical therapy patients) on its technical benefits. The primary business goal was to build a standalone store, moving the client away from multi-vendor marketplaces to increase her profit margins. This project leveraged my Shopify experience to deliver a robust, easy-to-manage solution.

Result

A dynamic website that establishes the WOU squat wedges as a credible fitness tool. The client now has a powerful, self-managed online store that can be directly supported by advertising campaigns, allowing her to drive targeted traffic and generate sales with full control over her brand and profitability.