Eycker Rivero - Website Strategist

I help businesses bridge the gap between their offline expertise and their online potential — crafting digital strategies and systems that are clear, efficient, and human.

My Story

Hi, I’m Eycker!

My journey began in 2014 as a project manager for an online company in Barcelona. With a background in both engineering and marketing, I was determined to merge these two worlds. After four years managing digital projects, I saw a recurring problem: a deep disconnect between development teams and business goals.

So, I took a leap. I quit my job with no savings and no safety net to become the freelance partner I wished I had: a web developer who truly understood business.

As I built websites, I noticed the same friction points appearing in marketing. So, I partnered with a marketing specialist with over 25 years of experience and a Google partnership. This immediately boosted our clients’ results and streamlined our workflow. Over the past four years, I’ve refined this experience into a system where strategy is the star of the show, creating a true partnership that delivers digital clarity and human simplicity.

What Drives Me

Vision

A digital world where craftsmanship, strategy, and empathy elevate businesses — creating real impact in people’s lives.

Mision

To simplify and humanize digital strategy so business owners can focus on what truly matters.

Values

Empathy, Craftsmanship, Clarity, Curiosity, and Authenticity are at the heart of every project.

Simplifying the digital, amplifying the human.

I’ve been in your project manager’s shoes, dealing with the constant frustration of disconnected agencies. That’s why I created the service I wished existed: a partnership where you are more than a ticket number. A place built on strategic clarity, honest communication, and humanized processes.

A human business in a digital era.

Enjoy life, keep moving forward, and make funny faces when possible.

Eycker Rivero Borrero

From People Around Me

I asked people close to me for phrases or ideas that describe me, and here are some favorites:

He has always been a creative, clever, and deeply honest person—he doesn't beat around the bush. He has a great sense of humor and is naturally organized, so last-minute changes can really bother him. If you want someone who truly listens, Eycker is your guy. He's always had a natural ability to lead.

Jeanne BorreroMy mother

He’s the best—understanding no matter what you’re going through, and he never fails to make me laugh.

JulietteMy sister

Fun, persevering, curious—with big dreams and a fire to take on the world.

Weelcery BorreroMy Aunt

I’ve known Eycker for 20 years, and over time, he’s earned a place in my life that I can only describe as that of a son. He’s very sociable and warm, and he blends effortlessly into any group. He’s clever, enjoys taking on challenges, and naturally steps into leadership roles. Honest and strong-willed, he doesn't have much patience for last-minute changes. He loves nature, especially the beach. Without a doubt, he’s a very special person to me.

Urbano LugoA father figure

Eycker and I have known each other our whole lives—we practically grew up together. We’ve always shared a love for music, video games, and movies. He has an incredibly creative mind and a truly unique way of seeing the world.
More than a friend, he’s like a brother to me.

Francisco De SousaChilhood Friend

We’ve been friends for 25 years. We still talk 3-4 times a week and every conversation feels like a brainstorm of things we genuinely wanna do.

Daniel UrdanetaChilhood Friend

I met Eycker when we were doing our master’s degree in Barcelona. He was the youngest in the group and I was the oldest, but that didn’t stop us from getting along really well. He’s a smart guy, kind-hearted, easygoing — and I still remember a piece of advice he gave me that I’ll never forget… but I won’t be sharing it! Haha. I really hope we get to meet again someday for a beer and a good chat about life.

Victor PozuelosMaster's deegree friend